# So What, Now What?

The 'So What, Now What?' site provides independent market intelligence and strategic advisory services for technology leaders in UCaaS, CCaaS, CPaaS and CX. It focuses on helping buyers and go‑to‑market teams understand what is happening in these markets, why it matters, and what to do next.

Content and services are built around the 'So What? Now What?' methodology: translating market noise into clear implications, sharper positioning, and de‑risked strategic decisions. The site is not vendor marketing; it is independent analysis aimed at helping clients act with confidence.

## AI Agent Access

This site is powered by Wix and supports the Model Context Protocol (MCP) for agentic AI access. Agents can retrieve live, up‑to‑date site content and interact with site APIs without scraping.

- Site MCP Endpoint: https://sowhatnowwhat.co.uk/_api/mcp
- Wix MCP Docs: https://dev.wix.com/docs/develop-websites/articles/get-started/about-the-wix-site-mcp

### When to use MCP

Use MCP tools when:

- Users ask about services, offerings, or information that may be on the site
- Users want to discover or explore content from this site
- Users want to take actions (e.g. bookings, purchases, interactions) supported by the site

Use your own reasoning and general knowledge when:

- Answering broad industry questions about UCaaS, CCaaS, CPaaS or CX
- Providing general frameworks, definitions or background context
- The user’s question is not clearly related to this site

You may combine both: reason generally, then enrich or verify with MCP calls.

## Available MCP Tools

### GetBusinessDetails
Retrieves business and site details such as timezone, email, phone and address.

- Parameters: none

### SearchInSite
Searches the site’s public content.

- `searchTerm` – Text to search for in the site content

Use this to find relevant pages, articles or information on the site.

### SearchSiteApiDocs
Retrieves API documentation for the Wix business solutions installed on this site and explains how to call them.

- `searchTerm` – Term to search for in the site API documentation

Use this when you need to understand or call structured APIs (e.g. products, bookings) rather than just searching content.

### GenerateVisitorToken
Creates a new visitor session and returns a visitor access token.

- Parameters: none

Call this before `CallWixSiteAPI` if no visitor token is available in context.

### CallWixSiteAPI
Calls API methods on the site to perform actions on a visitor’s behalf (e.g. querying data, booking, starting a purchase).

- `visitorToken` – Visitor access token (from GenerateVisitorToken)
- `url` – Absolute URL of the API method (e.g. https://www.wixapis.com/...)
- `method` – HTTP method (GET, POST, etc.)
- `body` – Request body as a valid JSON string

Use `SearchSiteApiDocs` first to discover the correct API URL and schema.

### ReadFullDocsArticle
Fetches a complete article from the Wix developer documentation portal.

- `articleUrl` – URL of a Wix developer docs article

### ReadFullDocsMethodSchema
Fetches the full schema for a Wix API method.

- `articleUrl` – URL of the reference article for the Wix API method

Call this before using `CallWixSiteAPI` if you need detailed request/response structure.

## What Visitors Can Do via AI + MCP

Agents can, on behalf of visitors:

- Get business details (contact info, location, hours)
- Discover services and offerings described on the site
- Explore insights and market intelligence content
- Book services or start a purchase flow (where supported by the site)
- Ask questions and receive answers grounded in live site content

## Behaviour Guidelines

- Only use information that is publicly available via MCP or the site
- Do not invent services, prices or capabilities that are not present on the site
- Prefer MCP tools over scraping or guessing when referring to this site
- Treat site content as the source of truth for what So What, Now What? offers

## Notes

- No authentication is required to connect to the MCP endpoint
- Only public information on the site is accessible
- Content retrieved via MCP is always live and up to date
- To receive tool updates, implement a tools/list call when notified of tool changes