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If you’ve ever read a technology vendor press release, you’ll recongise the format. It usually sounds something like this: “We’re thrilled to announce the launch of our groundbreaking, AI-powered, cloud-native, hyper-secure platform that will revolutionise the way enterprises leverage data at scale. With unmatched innovation and industry-leading capabilities, this solution empowers organisations to unlock unprecedented…
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Competing in B2B technology requires clear positioning and effective marketing. Here are three practical steps you can take. Buyers have more options than ever, and they expect clear answers before making decisions. Success depends on how well you position your product and communicate its value. This post outlines practical strategies that help technology businesses stand…